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SAM FRANCISCO PUBLIC LIBRARY 



3 1223 



06964 1885 



iN FRANCISCO ^/VAR MEMORIAL AND PERFORMING ARTS CENTER 

War Memorial Opera House 
War Memorial Veterans Building 

Herbst Theatre/Green Room 

Louise M. Davies Symphony Hall 

Harold L. Zellerbach Rehearsal Hall 



ANNUAL REPORT 
Fiscal Year 1998-99 




WAR MFMORIAL BOARD OF TRUSTEES 

V^ June 1999 

onorable Willie L. Brown, Jr. 
Mayor 



|2 Francisco Public Library 

jovcrnrr:c-nt Information Center 
Jan Francisco Public Library 
■OO Larkin Street, 5th Floor 
[an Francisco, CA 94102 

FERENCE BOOK 

\to be taken from the Library 



avid A. Yoder, President 
las E. Horn, Vice President 
Armen Baliantz 
Bella Farrow 
Dr. Zuretti L. Goosby 
1rs. Walter A. Haas, Jr. 
Claude M. Jarman, Jr. 
Chrysanthy Leones 
rs. George R. Moscone 
Thomas R. Noonan 
Charlotte Mailliard Shultz 



DOCUMENTS DEPT 

SEP j 2 2000 

SAN FRANCISCO 
PUBLIC LIBRARY 



Elizabeth Murray, Managing Director 

Gregory P. Ridenour, Assistant Managing Director and 
Executive Secretary to the Board of Trustees 



353.77 
Sa579a 
1998/99 



JSAN FRANCISCO ^A/AR MEMORIAL AND PERFORMING ARTS CENTER 

War Memorial Opera House 
War Memorial Veterans Building 

Herbst Theatre/Green Room 

Louise M. Davies Symphony Hall 

Harold L. Zellerbach Rehearsal Hall 



ANNUAL REPORT 
Fiscal Year 1998-99 



WAR MEMORIAL BOARD OF TRUSTEES 

June 1999 

The Honorable Willie L. Brown, Jr. 
Mayor 



David A. Yoder, President 

Thomas E. Horn, Vice President 

Armen Baliantz 

Bella Farrow 

Dr. Zuretti L. Goosby 

Mrs. Walter A. Haas, Jr. 

Claude M. Jarman, Jr. 

Chrysanthy Leones 

Mrs. George R. Moscone 

Thomas R. Noonan 
Charlotte Mailliard Shultz 



DOCUMENTS DEPT. 

SEP 1 2 20G0 

SAN FRANCISCO 
PUBLIC LIBRARY 



Elizabeth Murray, Managing Director 

Gregory P. Ridenour, Assistant Managing Director and 
Executive Secretary to the Board of Trustees 



SAN FRANCISCO WAR MEMORIAL AND PERFORMING ARTS CENTER 

FY 1998-99 Annual Report 

MISSION STATEMENT 

The San Francisco War Memorial and Performing Arts Center is responsible for the 
construction, administration, management, maintenance and operation of the War Memorial 
and Performing Arts Center buildings and grounds which include the War Memorial Opera 
House, War Memorial Veterans Building, Louise M. Davies Symphony Hall, Harold L. 
Zellerbach Rehearsal Hall, the Memorial Court and the grounds immediately adjacent to each 
building. The goals of the War Memorial department include: 

■ Maximize use of the War Memorial and Performing Arts Center facilities to provide a wide 
range of performing arts presentations, cultural events and other programs. 

■ Provide first class venues, facilities and services. 

■ Be an immaculately presented cultural landmark and architectural masterpiece. 

■ Increase and diversify visitors to the Performing Arts Center and exceed their expectations. 

SUMMARY OF RESPONSIBILITIES AND SERVICES 

War Memorial Board of Trustees: 

Consistent with the mission statement, the War Memorial Board of Trustees is responsible for 
the administration, management, maintenance and operation of the War Memorial buildings 
and grounds, including: 

■ The Board of Trustees administers the War Memorial Trust Agreement, executes terms and 
conditions and manages trust assets consistent with the purposes of the Trust Agreement. 

■ The Board formulates policy for operation of the Performing Arts Center, establishes 
guidelines for departmental management and staff and develops short- and long-range 
plans and goals for the operation and maintenance of the Center. 

■ The Board reviews and approves the department's annual operating and capital budgets, all 
lease agreements for use of the Performing Arts Center buildings and grounds and all 
agreements for contractual services. 

Departmental Services: 

The War Memorial and Performing Arts Center department executes and implements the War 
Memorial Board of Trustees' policies and directives, and provides services including: 

■ Scheduling and licensing rental uses of the Opera House, Davies Symphony Hall, Herbst 
Theatre, Green Room and Zellerbach Rehearsal Hall. 

■ Coordination of licensee services including box office and ticket sales services, stage 
production and technical services, front-of-house operations, food and beverage 
concessions and catering, promotional assistance and program and merchandise sales. 

■ Administration of the use and occupancy of non-performance space and facilities by 
beneficiaries of the War Memorial Trust Agreement (i.e. veterans organizations) and others, 
and coordination of occupant services. 

■ On-going operation and maintenance of buildings and grounds, including engineering, 
custodial and security services; compliance with applicable laws and codes; and upgrading 
facilities, equipment and services to provide accessible, safe, clean and up-to-date public 
facilities for the use and enjoyment of licensees, patrons, occupants and guests. 

■ Patron and public services including public information, lost and found, facilities' tours and 
program accessibility. 

1 



San Francisco War Memorial and Performing Arts Center 
FY 1998-99 Annual Report 



ACTIVITIES AND ACHIEVEMENTS 

The War Memorial department has one program, "Operation and Maintenance of Entertainment 
and Cultural Facilities," providing for the safe, proper and efficient operation and maintenance 
of the War Memorial and Performing Arts Center. This program includes all facilities' licensing, 
scheduling and coordination; administration of all contractual, concession and personal 
services; and all operational and maintenance duties including engineering, custodial, security 
and stage production; and planning and implementing facilities maintenance and capital 
improvement projects. 

The War Memorial is a special fund department receiving annual revenues from two sources: 
1) annual allocation from the City's Hotel Tax Fund; and 2) earned revenue from facilities' 
rentals, concessions and services. The War Memorial receives no General Fund support and 
must fund its annual operating and capital budgets within its special revenue fund capability. 
This requires careful planning of special revenue fund appropriations and accruals to insure the 
availability of sufficient funds to support the department's on-going operation and maintenance 
and to support both current and future capital program needs. 

FY 1998-99 Facilities Rentals and Usages: 

1 . Performances and Events : In FY 1 998-99, a total of 832 performances and events took 
place in the War Memorial's performance facilities, with total attendance of 1,180,097, as 
follows: 

Performances/ 
Facility Events Attendance 

Opera House 223 518,683 

Davies Symphony Hall 222 500,759 

Herbst Theatre 233 123,532 

Green Room 154 37.123 

TOTAL 832 1,180,097 

There were a number of special and notable events in the War Memorial facilities during FY 
1998-99, including: 

• A 40-performance engagement of the Broadway show "Barrymore," presented by 
Shorenstein/Hayes/Nederlander in the Herbst Theatre from August 4 to September 6, 
1998. 

San Francisco's commemoration of the lives and contributions of Mayor George 
Moscone and Supervisor Harvey Milk in the War Memorial Opera House on November 
24, 1998. 

UCSF Foundation's "Raising Hope" performance benefitting the Cancer Center of the 
University of California San Francisco, in Davies Symphony Hall on January 13, 1999. 

• The 1999 Goldman Environmental Prize Ceremony in the War Memorial Opera House 
on April 19, 1999. 

The San Francisco Symphony presented its bi-annual "Black & White Ball" on June 5, 
1999, in the Opera House, Veterans Building and Davies Symphony Hall as well as 
other Civic Center venues. 

Beach Blanket Babylon presented a special 25th Anniversary Celebration performance 
in Herbst Theatre on June 7, 1999. 



Percentage of 


Available Dates 


Rented 


95.1% 


82.6% 


71 .2% 


49.3% 


74.5% 



San Francisco War Memorial and Performing Arts Center 
FY 1998-99 Annual Report 



2. Other Facility Rentals and Usages : In addition to performances and events, other rentals 
and usages of the War Memorial facilites included: 

• Zellerbach Rehearsal Hall : There were a total of 621 rental usages of the three 
rehearsal facilities in Zellerbach Rehearsal Hall during FY 1998-99. 

• Film and Photo Activity : During FY 1998-99, the War Memorial issued 30 license 
agreements for film and photographic activities in and on the War Memorial and 
Performing Arts Center premises, generating earned revenue of $21 ,350. 

Veterans Meeting Rooms : The San Francisco Posts of the American Legion, 
beneficiaries under the 1921 War Memorial Trust Agreement for use and occupancy of 
space in the Veterans Building, scheduled approximately 75 veterans' meetings per 
month in the nine veterans' meeting rooms in the War Memorial Veterans Building. 

• Veterans Building Usage : In December 1998, the majority of City Hall offices which 
were temporarily housed in the Veterans Building during the seismic upgrade of City 
Hall-including offices of the Mayor and Board of Supervisors-relocated back to the 
newly renovated City Hall. In anticipation of this relocation, in November 1998, the War 
Memorial Board of Trustees approved a short-term plan for use of the Veterans Building 
space to be vacated by City Hall offices. In accordance with this plan, the Law Library 
and San Francisco Art Commission Gallery remained in the building, and new 
short-term City occupants, including offices of the Municipal Railway, Treasurer/Tax 
Collector and Mayor's Office on Disability Access, moved into the Veterans Building third 
and fourth floors in early 1999. This plan also provided for the relocation to the 
Veterans Building of the Performing Arts Library & Museum, and "PALM" moved into its 
new quarters in March 1999 and opened to the public on May 12, 1999. 

FY 1998-99 Facilities Operations and Planning: 

1. Food and Beverage Concession and Catering Services : In August 1998, the War Memorial 
entered into an agreement with Restaurant Associates to provide food and beverage 
concession and catering services in the Performing Arts Center facilities for a three-year 
period commencing September 1, 1998, and with a two-year renewal option. This followed 
a very difficult two-year period during which the War Memorial conducted two "Request for 
Proposal" processes to find a food and beverage operator who was qualified and 
experienced in providing high quality concession and catering services and who was 
prepared to make a financial investment in improvements to food and beverage facilities. A 
five star food and beverage service is essential to the experience and enjoyment of our 
patrons and visitors, and we had learned from customer satisfaction tracking in previous 
years that we needed to improve in this area. Together with Restaurant Associates, we 
have developed clear goals to broaden food and beverage services and increase patron 
and visitor satisfaction. As a result of this strengthened partnership, food and beverage 
patronage has boomed, and during Restaurant Associates' first 10 months of operation, 
food and beverage sales have increased by 27% over the previous operator's sales during 
the prior year. The War Memorial is very pleased with this new association with Restaurant 
Associates which has drawn very positive response from licensees and patrons. 

2. Veterans Building Long-Range Planning : As part of the process of determining plans for the 
future of the War Memorial Veterans Building, during FY 1998-99, the War Memorial 
approved and implemented a plan for the temporary use of space in the Veterans Building 
by several City agencies as well as the Performing Arts Library & Museum. This short-term 



San Francisco War Memorial and Performing Arts Center 
FY 1998-99 Annual Report 

occupancy plan will provide for the continued use, maintenance and upkeep of the building 
while the War Memorial studies plans for future long-term uses of the Veterans Building. 

The Veterans Building Planning Committee of the War Memorial Board of Trustees met on 
four occasions during FY 1998-99 to discuss issues relating to the future of the Veterans 
Building, including the development of plans for seismic strengthening and modernization of 
the Veterans Building through a bond program proposal or other process; evaluating short- 
and long-term needs of the War Memorial Trust Agreement as to their use and occupancy 
of Veterans Building space; and identifying and considering other future uses of the 
Veterans Building. In June of 1999, the War Memorial Board of Trustees requested the 
advice and opinion of the City Attorney with regard to the Trustees' authority, jurisdiction, 
restrictions and procedural requirements in considering and determining plans for future 
uses of the Veterans Building under the War Memorial Trust Agreement, City Charter and 
other enabling legislation and documents that govern the utilization of the Veterans Building. 
The Board of Trustees will be continuing its discussion and consideration of issues relating 
to the future of the Veterans Building over the next few years. 

Capital Program: A wide range of improvements was made during FY 1998-99 to ensure the 
best possible facilities for licensees, patrons, occupants and guests, and to ensure continued 
public comfort and safety. Several of the projects implemented during FY 1 998-99 were: 

■ War Memorial Opera House 

Installation of handrails on exterior front steps (completed November 1998) 

Installation of handrails in the Balcony Circle and Balcony seating sections of the 
auditorium (completed July 1999) 

Major repairs to areas of the roof and parapet deck (completed July 1 999) 

■ War Memorial Veterans Building 

Replacement of sewer drains serving Herbst Theatre lower lounge (completed 
September 1998) 

Replacement of Herbst Theatre stage floor (completed October 1 998) 

Design of accessible ramp for the second floor Green Room (design completed October 
1 998 for bid process) 

■ Louise M. Davies Symphony Hall 

Replacement of original (1980) fire alarm system with updated/code compliant system 

(completed 9/99) 

Replacement of flat roofs over the auditorium and administration/office level (completed 

9/99) 

Final phase of the Auditorium Seat Upgrade project including: 1) replacement of 1,046 
seats in the orchestra level; 2) reupholster seat-backs on 1,378 seats in the terrace, 
loge, first tier and second tier seating sections; and 3) modify accessible seats in all 
auditorium seating sections (completed 9/99) 



SAN FRANCISCO WAR MEMORIAL AND PERFORMING ARTS CENTER 

FY 1998-99 Annual Report 

FINANCIAL INFORMATION 



FY 1998-99 REVENUE 






Description 




Amount 


Hotel Tax Fund Allocation 




8,038,293 


Earned Revenue 






Opera House Rent 


321,529 




Green Room Rent 


83,895 




Opera House Office Rent 


85,443 




Herbst Theatre Rent 


114,619 




Davies Symphony Hall Rent 


354,401 




Davies Symphony Hall Office Rent 


81,814 




Opera House/Herbst Theatre Food & Beverage Concessions 


46,953 




Opera House/Herbst Theatre Program Concessions 


11,542 




Davies Symphony Hall Food & Beverage Concessions 


17,121 




Davies Symphony Hall Program Concessions 


694 




Veterans Building Occupancy Fees (PALM) 


8,500 




Zellerbach Rehearsal Hall Rent 


134,614 




Miscellaneous Service Charges 


49,493 




Total Earned Revenue 




1,310,618 


Revenue Transfer-In (Veterans Building/City Hall security personnel 7/1/98-1/9/99) 




307,576 


TOTAL FY 1998-99 REVENUE 




9,656,487 


Carry-forward Revenue from FY 1997-98 




44,685 


REVISED TOTAL FY 1998-99 REVENUE 


■::,:,'!?.■:" 


9,701,172 



FY 1998-99 EXPENDITURES 






Description 




Amount 


Salaries 




4,397,124 


Mandatory Fringe Benefits 




1,073,695 


Overhead 




261 ,386 


Non Personal Services 




455,426 


Materials & Supplies 




200,433 


Capital Outlay (Equipment) 




1,696 


Services of Other Departments 






City Attorney Legal Services 


42,934 




Telecommunications and Information Services 


22,736 




Workers Compensation 


208,342 




Gardening Services 


46,000 




Light, Heat & Power 


373,962 




Other Department Services 


17,339 




Total Services of Other Departments 




711,313 


TOTAL FY 1998-99 OPERATING EXPENDITURES 




7,101,073 


Carry-forward Encumbrances to FY 1999-2000 




57,730 


REVISED TOTAL FY 1998-99 OPERATING EXPENDITURES 




7,158,803 


Capital Program Appropriations 




2,284,632 



San Francisco War Memorial and Performing Arts Center 



Owned and Operated by the 
City and County of San Francisco 



War Memorial Veterans Building 

Herbst Theatre/Green Room 
WarMemorial Opera House 
Louise M DaviesSymphony Hall 
Harold L. Zellerbach Rehearsal Hal 



401 Van Ness Avenue, Suite 1 10 

San Francisco, California 94102 

Telephone 415/621-6600 

FAX 415/621-5091 



September 1 , 2000 



The Honorable Willie L. Brown, Jr. 

Mayor 

City and County of San Francisco 

City Hall, Room 200 

1 Dr. Carlton B. Goodlett Place 

San Francisco, CA 94102 

The Honorable Board of Supervisors 
City and County of San Francisco 
City Hall, Room 224 
1 Dr. Carlton B. Goodlett Place 
San Francisco, CA 94102 



DOCUMENTS DEPT. 
SEP 1 2 2CC0 

PL, SL/C LIBRARY 



RE: San Francisco War Memorial and Performing Arts Center 
Fiscal Year 1998-99 Annual Report 

Dear Mayor Brown and Members of the Board of Supervisors: 

We are pleased to submit the San Francisco War Memorial and Performing Arts Center's 
Annual Report for the year ending June 30, 1999. 

Fiscal Year 1998-99 was an exceptionally active and productive year for the War Memorial, with 
more performances and events taking place in our facilities than in any previous year. 
Approximately 1 .2 million people attended a total of 832 performances and events in the Opera 
House, Davies Symphony Hall, Herbst Theatre and Green Room during 1998-99; an additional 
approximate 12,000 persons visited the Center to attend the San Francisco Art Commission 
Gallery, Performing Arts Library & Museum, veterans meetings and facilities tours. 

FY 1998-99 was also a year of transition. City Hall offices, which had temporarily occupied the 
Veterans Building third and fourth floors during the seismic upgrade of City Hall, relocated back 
to City Hall in December 1998, and new occupants, including several City agencies and the 
Performing Arts Library & Museum, moved into the Veterans Building in early 1999. Our new 
food and beverage operator, Restaurant Associates, commenced operations in September 
1998, and introduced new and improved service levels and a broader range of food and 
beverage options to meet the varied food and beverage needs of our licensees and audiences. 

This past year was as well a year of planning for the future. In conjunction with licensees and 
other City agencies, the War Memorial has developed programs for the continued maintenance 
of the facilities and long-range plans for necessary building upgrades and improvements. 



War Memorial and Performing Arts Center Page 2 

FY 1998-99 Annual Report 



During the year, the War Memorial Board of Trustees began laying the groundwork for 
developing plans for the future of the War Memorial Veterans Building. 

We would like to thank Mayor Brown and the Board of Supervisors for their continued support 
of and involvement in the War Memorial and Performing Arts Center. We would also like to 
take this opportunity to congratulate and thank the Trustees, management and staff of the War 
Memorial who have made major contributions to the success of the Center over the past year. 

Sincerely, 




David A. Yoder 

President 

War Memorial Board of Trustees 




vuhM--, 




Elizabeth Murray 
Managing Director 



Enclosure